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CHUCK E. REDESIGN

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Design is inspired by modern children's media

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1977

1994

2012

2024

Each band member appointed to a location within the building. This is done in order to give the secondary characters more importance. Chuck E doesn't get a smaller location because he's the face of the entire building.

INDOOR LOCATION SIGNS

Official Helen Henny Design

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Helen Henny is an amazing gamer in the official canon.
This aspect of her personality is underutilized, considering how popular gaming is with children in 2024. Her design was changed to appeal to a modern audience.

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Official Jasper Jowls Design

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Jasper Jowls was changed to be a girl in the redesign in order to make the band more gender balanced.

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Official Mr Munch Design

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MAP

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KARAOKE INTERFACE

APP

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chuck e. cheese rebrand

 

A modern redesign of the Chuck E. Cheese entertainment/restaurant chain. This project takes inspiration from modern cultural trends popular among American youths in order to recreate a brand image that is fresh, cool, and appealing to a Gen Alpha (and Gen Z) audience.

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KEY WORDS

Branding          Systematic Design          Illustration

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